Digipak Font research

For the digipack I intend to use a four panaled layout that will consist of a front and back cover with a panel to hold the CD and display images. The main part of my digipack design will be the images and the font used for the album name and band name. This will often be used as the brand identity and logo.

I have decided to call the digipack name The Circus of Delusion to keep it in theme with the circus video. Here are some of the possible fonts I will use on my digipack.

1. This is a font that is recognisable within the circus theme and so would fit into the theme of the music video and the title however this is not my favourite font for the genre of music.

2. This is an eroded font that makes the text feel more rocky as it is broken up and harder to read creating a kind of attitude within the text.

3. This is a text that is very broken up and decorated I feel it is a text that would appeal to the indie/rock target audience however does not tie in with the theme of the video aswell.

4. This font is one that is much more decorative and is not as eroded although I like this text I do not feel it will fit in with the overall designs of digipack

 5. This text is one i particularly like as it contains the circus look as well as creating a slightly modern look to the original recognisable circus font

6. This font is one that I find very quirky and I feel this could easily appeal to the target audience this is a font I feel could also fit into the circus theme with the right design

7. This font  is very similar to font 5 although I feel the extra detail makes the font more interesting and quirky and would be more successful within advertising

8. This is a very simple font compared to the other fonts I have chosen to look at however I think that the simple label look could work within the design

9. This font is very similar to 5 and 7 however I feel the bolder and darker look of this text makes it more effective and is a text i feel would work for both the circus theme and the target audience.

Over all my favourite of these fonts are number 9 and 6 as I feel they are quite quirky and will attract our target audience. They are quite modern fonts which will help appeal to our target audience of 18 - 25. i think I would like to experiment using both these fonts within the design before I make a final decision on which will best suit the digipack design.