End

This is the finish of my A2 media coursework. It is all done and ready for marking.

Evaluation Question 4

How did you use media technologies in the construction, research, planning and evaluation stages?

Technology played a major roll in the production of our print products and music video. For all of our filming we used a Sony mini DV camera. This was an essential part of our music video as it allowed us to catch both the narrative and prefomance in any location we wanted. However we did encounter a few problems as we found it difficult to upload some of our footage and had to convert the file and upload it to youtube before we could include them within our blog. 

Before we encountered that problem  we used Final Cut Express to cut and edit our music video. I personally found that the programme was difficult to use however the experience from previous projects helped with the software. I soon picked up the cutting although it took some time to work out how to apply the colour selection. Once mastered though the video came together really well. The programme itself created a high quality video that the entire group was please with when editing had finished.

Another software which I used to create my final designs was Photoshop. After having practise in other subjects using the software I created  the entire of both print adverts using the software. I mainly used it to edit the images I wanted to use for the adverts however I also used it to create the layout and this is how I accomplished the high quality design that I produced.

An 0.2 Media technology that played a major part within our feedback was Facebook. This was a very simple and easy technology to use and it gave great results. Because it is such a popular social network it was also a piece of technology that gave brilliant results as a lot of people were easily able to comment on our products without going to too much trouble.

Some of the other online technologies that I used within my project was obviously blogger swell as slide share which was used to upload any powerpionts created for my blog. However In my view the best piece of online technology I used was prezi as it allowed me to create quick animated shows that worked really well in displaying information and images.

Overall technology played a vital role in my A2 Media coursework. Technology determinism is a theory that resumes that technology drives the development of society and its social strutter and cultural views. I feel this is something that is proved somewhat within my coursework as I have used technology throughout my project and without the use of technology my project would not have been completed to a high standard or even at all. I think it very much contributed to my outcome however when using sites such as youtube I had no control over the quality of video it produced. Therefore although technology has determined my outcome i feel that the technology used is not always a reliable source.

Evaluation Question 3

What have you learned from you audience feedback?

For our audience feedback  we used a variety of methods to get the advice we needed to accomplish the best possible outcomes for our projects. One of the methods that we used when getting feedback on our first music video draft was a filmed piece showing the target audience commenting on the video after watching it.

After allowing our chosen audience to watch the rough cut of our music video we collected there views while it was still fresh in there minds. It was an extremely helpful process as we collected a very detailed amount of feedback. They feedback was generally good but they gave us some important advice that lead to the developments of our final piece.

When it came to getting feedback on our final music video we chose to post the video on Facebook and create a group that would allow people to post there thoughts and advice. We used this process  as during our AS media when using polls or questionnaires there was little information filled out so this gave us the best possible results.

We got a variety of comments from Facebook regarding our video. They were mainly good however some of the feedback commented that the actor we used for the performance footage did not suit the singers voice in the song. However I feel this was purely because the people knew the actor we used so could not imagine his voice as the singers. This may not have been mentioned if it was shown to an entirely new audience. The feedback was very pleasing as there were no comments on the lip syncing being out of sync or that the narrative was hard to understand because these were issues we felt would be hard to correct. 

I think the feedback on this video was so good because we had taken onboard the feedback from our rough cut. As suggested we used colour selection and added a performance part to the video so therefore improved the piece and made it suit the target audience.

As for my print adverts I chose to use Facebook to gather the feedback on them as well as it worked so well with the music video. This turned out to be a good choice as I gathered a wide range of good feedback that meant that I did not have to improve my print adverts anyway.

Evaluation Question 2

Evaluation question 2

View more PowerPoint from hhughes26

Evaluation Question 1

Copy of Evaluation Question 1 on Prezi

Final Advertisement

This is my final advert design which is sized to fit half a page in a magazine such as Kerrang. From my first draft I have used all the same imagery and fonts although I have altered the advert to look more spaced out and interesting. I think this is a successful final design that will work well in attracting the target audience for the band.

Advertisment

Starting my advertising i have decided to use the same image and text  as used in the digipak design as this will make it recognisable.  This made it easy to create the design and I also decided to create a quarter page spread as an unknown band like the Heroes of Hanoi would not be given an entire page spread in a magazine.

Here is my first rough cut of my advertisement: